Years ago, a client in the financial category told us about a TV show called Pimp My Ride that his customers were raving about. However, since the show wasn’t even doing a point in households and didn’t seem like the kind of programming their primary segment would be watching, we didn’t buy it. But when we actually asked our client’s customers about their favorite TV shows, Pimp My Ride was high on that list. Lesson learned.
Sometimes, what seems to be the least obvious is actually hiding in plain sight. That’s why we carefully analyze what we measure, how we measure it, and what that data really means. At Media Results, it’s not just about our technology. It’s about the people who use it.
At Media Results, concept development begins with a think tank of passionate writers, designers, videographers and data geeks who define their target, develop persuasive messaging, and produce creative solutions that sell more products and services. From traditional TV and radio commercials to interactive digital pre-roll ads, we’re always thinking of the next big idea.
“Music gives a soul to the universe, wings to the mind, flight to the imagination, and life to everything.”
We won our first award for Best Broadcast Music back in the late 1980s. But we didn’t have to sub out the track to a music house, because, well, we actually were a music house.
We got our start in advertising by writing brand music for companies like McDonald’s, Burger King, Goodyear, Fila, Gulf Gasoline, Honda and Toyota, just to drop a few names.
Although we merged into a full-service agency in the late 1990s, we continue to write and produce original brand music here at our studios. Like Plato, we feel that music is an emotional plus that gives life to everything, including our clients’ brands.
"A penny saved is a penny earned."
Whether we’re buying radio, television, digital, outdoor or any other form of advertising, we always leverage our experience, and our relationships, to get our clients the lowest CPMs possible.
We currently buy in some of the largest markets all around the country, for clients in many different industries. Our great relationship with our reps helps us get our clients seen and heard during popular drive times and on highly-rated TV shows, to make the most of their advertising budget.
“They always say time changes things, but you actually have to change them yourself.”
Change is constant. While new technology dictates how you reach your audience, social trends affect how you position your brand. The only way to dominate in this environment is to help control whatever is changing.
We don’t just use new technology, we help improve it with platforms like the Media Results Pre-Roll Network. We don’t just acknowledge cultural change, we help define it with traditional and digital commercials that make people feel good about our clients’ brands.
“Give a man a fish, and you feed him for a day; show him how to catch fish, and you feed him for a lifetime.”
Old proverb coined by Anne Ritchie
We think a company’s social media activity should be handled in-house, by people who can post, blog, tweet, or do whatever they have to do…instantly. That’s why we teach our clients how to develop a comprehensive social media strategy that becomes the personality of that company brand. We teach our clients how to build feel-good relationships that inform, persuade and create positive brand awareness, and how to quantify those relationships via intelligent interpretation of data.
“Success usually comes to those who are too busy to be looking for it.”
Henry David Thoreau
Pay-per-click advertising is really quite simple. Let the customer come to you. That’s why we place a ton of weight on buying specific keywords and long-tail phrases from potential customers who are telling you exactly what they want to buy. We then land those customers to specific pages on your website, track the analytics, and fine tune your PPC strategy so it’s a lean, mean selling machine. Click.