“Since 2006, MR has helped take Subaru from 8th to 3rd best-selling brand in New England!” Ernie Boch, Jr., President, Subaru of New England
The Backstory:
In 2006, the Subaru of New England tier 2 group, representing 64 dealers across six states, hired Media Results to help build more awareness for the Subaru brand, which was then the 8th best-selling OEM in New England.
The Goal:
Help Subaru gain market share, year after year, in the six-state New England region.
The Message:
We created, and continue to create, feel-good seasonal branding campaigns featuring custom music, slice-of-life imagery, and persuasive ad copy.
The Result:
Subaru is now the 3rd best-selling brand in New England (while still ranked 8th nationally), and we continue to help SNE increase market share year after year.
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